| day | date | topic | reading | due at |
| due | class start | |||
| before the first day of class | take the survey | |||
| tues | 3-Apr | course introduction and overview | chapter 1 | |
| thurs | 5-Apr | advertising and society | chapter 2 | |
| tues | 10-Apr | account planning | agency docs | |
| thurs | 12-Apr | agencies | ||
| tues | 17-Apr | objectives; budgets; briefs | strategy docs | |
| thurs | 19-Apr | branding | chapter 3 | |
| tues | 24-Apr | branding | project 1 | |
| thurs | 26-Apr | strategy | chapter 4 | |
| tues | 1-May | strategy; concept; campaign | chapters 6 & 8 | |
| thurs | 3-May | EXAM 1 | ||
| tues | 8-May | consumers | ||
| thurs | 10-May | consumers | watch the persuaders | |
| tues | 15-May | print; media math | chapter 11 | |
| thurs | 17-May | art & copy | chapter 7 | project 2 |
| tues | 22-May | television | chapter 12 | |
| thurs | 24-May | radio; out-of-home | ||
| tues | 29-May | digital | chapter 13 | |
| thurs | 31-May | WORK DAY – NO CLASS | ||
| tues | 5-Jun | wrap up | ||
| thurs | 7-Jun | EXAM 2 | ||
| thurs | 14-Jun | FINAL PROJECT DUE | project 3; peer evaluations | |
“Light Bulbs” – Chris Jordan (2008)
Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).
J340 Principles of Advertising 