day date topic reading due at
due class start
before the first day of class take the survey
tues 3-Apr course introduction and overview chapter 1
thurs 5-Apr advertising and society chapter 2
tues 10-Apr account planning agency docs
thurs 12-Apr agencies
tues 17-Apr objectives; budgets; briefs strategy docs
thurs 19-Apr branding chapter 3
tues 24-Apr branding project 1
thurs 26-Apr strategy chapter 4
tues 1-May strategy; concept; campaign chapters 6 & 8
thurs 3-May EXAM 1
tues 8-May consumers
thurs 10-May consumers watch the persuaders
tues 15-May print; media math chapter 11
thurs 17-May art & copy chapter 7 project 2
tues 22-May television chapter 12
thurs 24-May radio; out-of-home
tues 29-May digital chapter 13
thurs 31-May WORK DAY – NO CLASS
tues 5-Jun wrap up
thurs 7-Jun EXAM 2
thurs 14-Jun FINAL PROJECT DUE project 3; peer evaluations