Big Brother, Now at the Mall

Facial-ID Software Recognizes Age, Sex—for the Sake of a Sales Pitch

“The system’s makers, two companies from South Korea’s SK Holdings Co. conglomerate, plan to allow advertisers to tailor interactive ads on the kiosk by those attributes. A 40-something man looking up a restaurant on the kiosk may be shown an ad for a steakhouse in the mall, while a 20-something woman might get one for a clothing store. Shoppers will be able to interact with the ads with hand motions.” (Evan Ramstad, Wall Street Journal)

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