“Light Bulbs” – Chris Jordan (2008)
Category Archives: idea book
Your team is on the Coca-Cola account at Leo Burnett. You are all gathered in the conference room for a major announcement. The client is ready to introduce a new product and wants to hear some campaign ideas to consider. … Continue reading
Review the creative brief for Q-Tips on page 53. Develop five taglines (look at pages 162-165 for tips). Pick one tagline and develop a print ad: headline, a visual, and 75-100 words of body copy.
List 20 celebrities you know. Using a computer application, typeset their names, choosing the fonts and colors that work appropriately with that celebrity’s present image.
For tomorrow (June 30), please complete the Idea Book assignment that Chris introduced at the end of his lecture (“The Fall of Rome”).
Choose a current or recent brand’s campaign. Find an ad from that campaign, or an image from a campaign ad. In your mind, think of what the Creative Brief for that campaign would have said. Working on the idea of … Continue reading
Find a print ad that you think is particularly creative (it could even be one you find in the textbook). Cut-out, copy, or print the ad and include it in your Idea Book. What is the SMIT? How and why … Continue reading