The Eyes Have It: Marketers Now Track Shoppers’ Retinas

The Eyes Have It: Marketers Now Track Shoppers' Retinas - Wall Street Journal

Image: Unilever

“To find out what really draws their test shoppers’ attention, companies like Procter & Gamble Co., Unilever PLC and Kimberly-Clark Corp. are combining three-dimensional computer simulations of product designs and store layouts with eye-tracking technology. And that, in turn, is helping them roll out new products faster and come up with designs and shelf layouts that boost sales.” (Emily Glazer, Wall Street Journal)

Advertisements
This entry was posted in text. Bookmark the permalink.