The Eyes Have It: Marketers Now Track Shoppers’ Retinas

The Eyes Have It: Marketers Now Track Shoppers' Retinas - Wall Street Journal

Image: Unilever

“To find out what really draws their test shoppers’ attention, companies like Procter & Gamble Co., Unilever PLC and Kimberly-Clark Corp. are combining three-dimensional computer simulations of product designs and store layouts with eye-tracking technology. And that, in turn, is helping them roll out new products faster and come up with designs and shelf layouts that boost sales.” (Emily Glazer, Wall Street Journal)

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