Author Archives: rmlivingstone

Big Brother, Now at the Mall

Facial-ID Software Recognizes Age, Sex—for the Sake of a Sales Pitch “The system’s makers, two companies from South Korea’s SK Holdings Co. conglomerate, plan to allow advertisers to tailor interactive ads on the kiosk by those attributes. A 40-something man … Continue reading

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Soundalikes

JOSH RABINOWITZ: The people, the creatives and the producers and sometimes the clients that are sitting in on these editing sessions, they fall in love with it because it’s something they’ve grown accustomed to listening to. BOB GARFIELD:  Which would … Continue reading

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Ka-Ching! States A breakdown of ad spending in battleground states

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Fans dislike NBA’s uniform advertising plan

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The Eyes Have It: Marketers Now Track Shoppers’ Retinas

“To find out what really draws their test shoppers’ attention, companies like Procter & Gamble Co., Unilever PLC and Kimberly-Clark Corp. are combining three-dimensional computer simulations of product designs and store layouts with eye-tracking technology. And that, in turn, is … Continue reading

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Persuasion Is Local

“This study demonstrates a weakness of the typical approach to advertising that blankets people with messages. Any given ad is going to appeal most strongly to people with particular personality characteristics. The same ad may be quite effective for people … Continue reading

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ESPN Grabs Political Football

Sports Cable Network Strikes a Deal to Air More Campaign Ads in the Fall

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