I think this is a great way for companies to expand their audiences as well as gather research about how their advertisements are affecting the public. It is strange to think of an advertisement watching you as you watch them. To advertisement agencies I can see how this could positively affect their advertisements but as the general public I find it invasion to have these advertisements be able to capture this information as you watch them.
This along with many other types of technologies that are rapidly evolving bring up the topic of invasion of privacy and with good reason. Then again, from the advertising perspective it is a fairly brilliant innovation. It allows advertisers to see who their ads are reaching in a more direct way than ever before. Even considering the flaws in accuracy, advertisers can really key into how to better reach their audience.
Even though they say nothing is being recorded from the cameras, I am very skeptical about how much information is being passed around to other sources. When Google had to change their privacy policies about a month ago, I became more aware of how much information is being shared without our knowledge. This just seems like some piece of technology that wouldn’t be monitored closely enough and lead to some lawsuits.
This innovation will help marketers reach their target audience, but this technology is only scratching the surface. They played on the ridiculousness of Minority Report being able to tell specifically who someone is, which I find quite absurd. But after considering how public everyone makes themselves and preferences (Facebook, Twitter), it began to not seem out of the realm. Everyone’s pictures of themselves on the internet could be used to put a name to people’s faces. As of now, this technology determines male of female. If they put in a program that analyzes where that consumer is viewing the ad, they could come up with even more inquiry about that particular person.
I think this is a cool technology they are developing. I have no problem with cameras taking pictures of me from billboards much like I have no problem with security cameras at a Best Buy. I believe that in the world today you can not go without being monitored, and that in more cases than not it in beneficial to society. If people have a problem with this technology watching them, or are fearful for the reality that is portrayed in the Minority Report talked about in the interview then I think that they are not aware of the world they already live in. Cameras are everywhere, fingerprints are taken in boy scouts, and tabs are kept on our online searches. We live in a world where no one goes unnoticed and these billboards are just another harmless invention.
It’s crazy to think how much technology is evolving. The fact that a billboard can read gender (through hair or other visual cues) and age (specific features) is pretty fascinating. I agree that “recording” or reading people without their knowledge is a bit intrusive. I found it interesting when the representative from Quividi said people are afraid of being read or scrutinized by ads, because we have usually had control… but it seems that in this scenario it’s the other way around! It is a bit eery this technology is used for advertising, but as long as it’s not intrusive, I don’t see anything wrong with it.
This new technology seems to be a little strange, but I personally find it to be an extraordinary advancement in both technology and advertising. Having this new technology will help companies expand and reach their audiences in new and more effective ways. Clearly not everyone is going to agree that this is a good invention. For it seems to be a little creepy that these advertisements can watch us, as well as an invasion of privacy, as our information is many times being recorded without our knowledge. I personally can see it from both sides, but find it to be extremely cool that we have the ability to develop this type of technology. As stated above in todays world its seems that almost nothing is private, and that we are constantly being monitored online, in stores and by taking part in social media. With that said I don’t think this new technology should be too big of deal, for it is just anther thing to add to the list of ways we are already being monitored. It will be interesting how this pans out in the future and see if this new technology and advertising is as effective as we hope it will be.
I really don’t have a problem with this. They’re are just keeping count of who their advertisements are reaching. It’s not different than a person standing on the street keeping track of the information. As long as there are no pictures, I don’t have a problem. I really like the thing he said about the ability to turn off when children are looking at it like beer or tobacco. But, it is a slippery slope and it could lead to actually photos and other personal invasions.
Personally, I think it is really strange and creepy that billboards have cameras in them. Although this does not allow them to know your full identity, per say, I believe that this is intrusive. I think it is strange that the representative for Quividi says that there is no camera recording people, but rather people are used as a head count. He even says that they look for gender attributes on people, so they must to a certain extent have your face “on camera” for a period of time. Although it is not recording your every move how are they able to view your face without completely recording you, even if it is for a brief moment.
I do understand the benefits that advertising companies are using, such as trying to discover whether their target audiences are being reached by these ads and if not the company can then figure out ways to better reach them. As intrusive as these ads may seem I understand why they are being implemented in billboards. It is a way to count how many and what types of people are viewing your advertisement on any given day.
At the beginning of this podcast I was absolutely against the idea of billboards being able to “watch you” because, well, it just sounds super creepy. However, after listening to the entire podcast I think this technology would be a great addition to advertising companies as a way to narrow in on their target audience. Also, for the public I think it could be beneficial in the sense that once this technology becomes more developed maybe they can figure out a way that the advertisements you see are only ones you want to see, so to speak, verses a cluster of ads that you have no interest in seeing. Even though there is an issue of privacy at hand and I understand where people who disagree are coming from, its just a headcount used for advertising. I think its a good idea and am interested to see how it plays out.
It’s interesting that as technology becomes more and more advanced, it’s also becoming a little invasive. I do feel this is a great advancement and though I don’t personally have any feelings against it, the fact that a billboard can read my physical features and attributes is mildly unsettling to think about–it almost feels like it has a life of it’s own. Regardless, it’s a great way for these advertising companies to get a clue of it’s publics, but it makes you wonder then how much more developed technologies like these can get in the future.
This is a great way for companies to reach specific markets and is extremely innovative. Especially larger companies who have multiple products, they can now sell specific items to certain people. It is very creepy though, and i can see how some people may consider this an invasion of their privacy, but it doesn’t look up any of your personal information through the internet or something. It simply scans your body to see if you are a man/woman, old/young, or what ethnicity you are and then decides what product would be best to try and sell to you.
Before seeing this, I had no idea that this was even out in the world today! It amazes me of the technology that our world has. This just comes to show that companies are finding the most creative ways to reach there consumers and apply it to their daily lives which makes a stronger advertisement. This particular billboard that basically scans you, your body type and gender is really smart because it narrows down what to advertise the consumer.
Comments are closed.
Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).