I thought this was a particularly interesting advertising campaign. Interesting in that it’s so unique from all other movie campaigns and certainly more creative. It feels like studios aren’t investing much time and thought in promoting their movies (and most of the movies they make are trash anyways) and I’m wondering if the creativeness behind the campaign correlates with the film’s plot content. It also struck me that besides Charlize Theron, most of the main cast are names that not everyone will recognize, so perhaps the film is using the campaign to capitalize on that.
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Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).