Why would this appeal to more than hockey players?
Read about it’s release (NYTimes.com)
This would appeal to the LGBT community as well as hockey players because they are fighting for the LGBT rights. The commercial is making a statement that is saying that it doesn’t matter what your sexual orientation in hockey because the sport is not about that. It is about skills like shooting, passing, and scoring among other things. Then they have many hockey players from around the league including a GM from Toronto say that if “you can play, you can play.” This is about making hockey a sport that offers equal opportunities to LGBT athletes, so I think it would make a difference in the lives of not only LGBT hockey players but other LGBT athletes and non-athletes as well that maybe were discouraged before to play sports.
I think the statement this ad is making intends to transcend the sport of hockey or sports all together. The S.M.I.T. here is to judge a persons eligibility to do something by their ability to do it. I like the ad. It had a good balance of information and emotion. I did not feel like the message was being forced on me. It was believable and resonated with my own beliefs.
I like this ad. It goes beyond appealing to just hockey players by repeating “If you can play, you can play” which is sending the message that regardless of your sexual orientation if you have the skill and ability to preform on a certain level, thats all that should matter. That can go for all sports, not just hockey, and I believe life in general. Also, I think this could be appealing to the general population because the story line could be relatable to people in the sense that relatives are fighting hard to carry on and honor the legacy of a deceased family member. The story portrays strong family values which are easily relatable to many and I think is what helps make this a strong ad.
I think this appeals to more than just hockey players because it uses the line “if you can play, you can play”, which I think not only touches on LGBTQ rights but also just plain talent. If you have talent, it doesn’t matter who you are, what you believe in or who you love. I think that focus on talent has potential for broad appeal towards many people. It’s interesting that a sport like hockey is combatting homophobia–I know that NHL player Sean Avery does the same–because hockey seems to be such an intense, masculine contact sport. Hopefully this sets a pattern in other sports as well.
I think that this appeals to more than just hockey because it is showing that if you have talent why would you be judged by your sexual orientation. I believe this campaign is also speaking to the fact that all people should be judged on their qualities as a person rather than their sexual orientation.This applies to sports, politics, students in everyday life and discrimination that one feels when they are “different” than others. I think this campaign is really important in the sports world because our society has created the stereotype that the more dominant a male is, the more masculine and better an athlete they are. This stereotype has been pounded into our minds from the time we are children. Boys are not allowed to cry because they are “sissy’s” or “pussy’s.” This ad reminds me of the one we viewed in class where the hockey players were crying with happiness when they won important games in their careers. In this case men are allowed to cry and show emotion in a super masculine, violent sport and are not considered “gay.” But as a society we are taught that males should be dominant, strong and masculine in order to be true males, and when they are not we deem them as gay. I think this message is extremely important to our society and I’m glad that they are carrying this out on behalf of their brother and son.
I think this ad not only appeals to hockey players, LBGT hockey players and even LGBT athletes, but the LBGT total population. The stereotype is lessening thanks to ads like this one, but the LGBT population has traditionally been shunned away and unwelcome from participating in professional sports. Children grow up with the notion that if you are a man and you are gay you don’t participate in “manly” tough sports like hockey, but this ad helps to make gays feel more acceptable to pursue these kind of sports. This ad has a deeper message targeted towards all audiences that not only welcomes homosexuals who may be afraid to pursue a sport because they feel they will be bullied but also encourages heterosexuals to be more open-minded and also be welcoming to the gay community entering sports, especially “rough” sports. I think using hockey as the focal sport was successful in this ad because it demonstrates how gays can compete in one of the roughest “manliest” known sports which are words not usually associated with gays.
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Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).