A pretty cool segment on design and title credits
This little video clip is a very informative and shows you the importance of the way things are presented. When watching this it made me think back to all the movies that I have watched in the past and almost every single one of them that were actually good, had a great intro before the title scene. This same concept is what is and can be used in advertisement. A lot of the times the intro’s to movies aren’t super fancy but rather simple and to the point. The same can be used for advertisements. When people look at something that is so simple but has such a big statement, it resonates in there brain which is what the advertisers are trying to do. Personally, I believe the simplest advertisements are usually the best.
I never really thought of title sequences as a separate part of a film or television show but this clip show them as their own entity that people resonate with and I must agree. Title sequences are almost their own little mini film and a lot of work goes into it. If it’s a movie you’ve seen before or a show you watch often, title scenes get you excited about what’s to come. Also, they are a great way to capture or hook an audience with visuals or a song. A great opening would definitely compel me to sit down and watch the movie in its entirety.
Blue Valentine is a movie that I have not yet seen but I watched the trailer to understand the general aesthetic of the film. It is a movie from Sundance and has a lot of qualities of an Indie film shown in the trailer. The ways that they are talking about the movie in the short video above, and the closing credits tie in perfectly with the aesthetic of the film. This is a very important point when it comes to keeping the aesthetic of the movie the same throughout. It is extremely important to stay true to the aesthetic of the movie through out the film, in all details of the movie. This short video also made me very aware of all the hard work that goes into putting together not only a film, but the before and after credits to make sure it closely ties into the film’s aesthetic. The man in the above video says it perfectly, “Those moments when everything falls into place and becomes a part of your experience of the show that’s when design becomes film making, where its story telling.” That to me, shows that he really understands how filmmaking and story telling need to tie into each other to capture their audience from the very first minute the movie comes onto an audiences screen.
After Bill Ryan’s presentation in yesterday’s class, I found this video more interesting than I probably would have before. I never would have thought so much planning and importance was placed in title design. While watching this video, I focused on typography and how important they explained it is to capture the audience’s attention as well as support the film. One of the men in this video who helped design for this film explains how the typography actually interacts with the scene it is placed in and ultimately becomes its own character. This reminded me of another example that helped me understand how interactive typography can be. I was shown this video in a previous journalism class. Each word in this video is specifically designed and later placed to make up an actual character from the film The Dark Knight. This video has resented very deeply with me because of how powerful the typography is.
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Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).