Real Simple…

…was the name of the magazine I was thinking of in class on Tuesday, with the highest average annual income for readership.  I can’t seem to find the citation to back that up, though.

So, if you’re up for it, search online and try to find documentation for which U.S. magazine’s readership has the highest annual income (whatever that magazine may be).  Post what you find (it will count as one of your participation points).

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3 Responses to Real Simple…

  1. Garrett S. Hunt says:

    After an extended amount of effort and research regarding this particular figure, it seems as if the most commonly found Magazine in regards to circulation and readership is AARP The Magazine/Bulletin. It seems as if the majority of the research and recording of Magazine consumption in the United States is measured by Circulation far more often than actual “readership.” The majority of “readership” searches amounted to no avail. With that being said, it seems as if “circulation” may be viewed by many major magazine polls as a potential umbrella term for magazine media consumption, and actual “readership” may simply be assumed.

    Directly behind AARP The Magazine, is the rather surprising Better Homes and Gardens, which very well could be the magazine you were thinking of. In the 2011, this home improvement magazine was incredibly well circulated and accounted for many of the very top numbers regarding national readership and magazine media consumption.

  2. J Scheifla says:

    As of November 18, 2009:

    “The readers of Dow Jones & co.’s The Wall Street Journal have the highest median annual household income ($135,740) among print publications, according to Mediamark Research & Intelligence’s MRI Fall 2009 report, which was released this week.

    Twelve other print publications had readership with median household income above $100,000, which indicates a business-oriented audience. The other 12 are: Barron’s ($126,710); The Economist ($124,701); United Hemispheres ($120,809); Washington Post Sunday ($120,400); The New York Times Sunday ($118,471); The New York Times daily ($115,816); American Way ($108,522); Condé Nast Traveler ($106,407); The Atlantic ($104,786); Southwest Spirit ($102,505); Architectural Digest ($101,159); and Yachting ($100,740).”

    http://www.btobonline.com/article/20091118/MEDIABUSINESS/911189996/-wall-street-journal-readers-have-highest-household-income-according-to-mri

    According to the Pew Research Center’s 2012 Annual Report on American Journalism:

    Among news magazine readers, “The Economist has by far the youngest and wealthiest readership, with a median age of 44.2 and household income of more than $121,000.”

    http://stateofthemedia.org/2012/magazines-are-hopes-for-tablets-overdone/magazines-by-the-numbers/

    As can be seen by these more recent numbers the median household income of readers of “The Economist” has fallen slightly since 2009. This, of course, makes sense due to the…um…economy. Nonetheless, I imagine the distribution of readership with income above $100,000 has changed very little for American journals (be they daily, weekly, or monthly) in the past two and a half years; thus it seems a safe bet that The Wall Street Journal (newspaper) and Barron’s (financial magazine) remain atop the list.

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