Here’s Jim’s reaction to the following links…what’s yours?
“PepsiCo announced yesterday that they will be “celebrating” the 25th anniversary of Michael Jackson’s ‘Bad’ album with commemorative Pepsi cans and various other bullshit (excuse my cynicism, but this is the part of advertising that I hate). It’s not the announcement that is interesting, but the fact within less than 24 hours the “news” was everywhere! And I’m not just talking about an article off the AP wire that was republished 2,000 times; I’m talking about seemingly every major media outlet devoting resources to the story…promoting the advertising campaign, if you will, before it has even begun. We live in weird times. Do healthy adult human beings really think this is important? That this is a newsworthy business transaction? Or is it just that the din of contemporary life is such that some vague, nostalgic feeling for the version of Michael Jackson that existed in the 80’s is sufficiently captivating to grab our attention long enough to sell us more ___fill-in-the-blank___ ?”
Here is the official press release w/ multimedia assets: Pepsi Announces Global Partnership with the Estate of Michael Jackson