In Shift, Ads Try to Entice Over-55 Set

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2 Responses to In Shift, Ads Try to Entice Over-55 Set

  1. Brittany Neptune says:

    I think this article describing that marketers are are starting to target towards older people is very interesting. It has been taught in lots of marketing, advertising and psychology classes that children’s brains are easy to mold, hence why marketers have targeted younger ages. However, this strategy is not longer as effective as children and teens are exposed to so many ads on a daily basis due to their heavier use of technology that they have become immune to these ads. I think that would be another point to add to the reason in shift in demographics in addition to economic reasons. It will be interesting to see what mediums advertisers will use to reach or capture the older target market seeing as the are not as heavy technology/digital media users as the younger generation.

  2. Ryan S says:

    This article explains a lot to me because I have been noticing recently that my mom is telling what the newest products are and which ones I should consider trying. I guess that the change in target audience for advertising is proving to be working. It’s also interesting to see that a kid’s mind isn’t one to easily convince. I remember hearing that advertisers relied on kid’s to kind of influence their parents buying behaviors, and now its funny to see it being reversed. And I think that advertisers targeting a more broader audiences will maybe bring families closer together. It said in the article that ads for new TV shows will be targeted to a broader audience, and if the show seems interesting to both a parent and child it can create a family bonding event. It will be interesting to see how ads will start to change over the next few years.

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