Wow. That’s scary, I have a costumer ID number at Target even though I am not a avid Target shopper. I find this disturbing, yet equally tactful. Expecting moms in particular (especially first time mothers) often have no clue where to turn when pregnant. They are not aware what to buy, what the average costs are and how much of everything they’ll need, getting to them before they even know they’re pregnant almost solidifies their purchases.
If people can get over their paranoia of being “watched”, I don’t necessarily see this is a bad thing. Presenting discounts and coupons on items consumers will need is beneficial to them. It’s a win win. Unless, of course, you’re a pregnant teen trying to hide it from your father…
Target gets business and consumers get their needs fulfilled and it is thanks to this kind of research. If the consumer is still uncomfortable with this practice, which is surely being used by many other businesses, then they’ll just have to stay away from loyalty cards and/or pay cash.
Personally, I think that this process of reaching out to customers is very innovative and smart. Through this research Target is able to know what kind of deals their customers want and time it perfectly to their buying behaviors. I think that customers should be happy and thankful that Target is going the extra mile by conducting this kind of research to make their shopping experience better. And if customers do not like this new way to get coupons then they can always cop out and not sign up with their loyalty card.
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Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).