“Comfort marketing is part of efforts to reassure consumers who demand value for money that they are buying products that have stood the test of time. But to counter perceptions that brands trading in nostalgia are too old-fashioned for contemporary needs, many of the revivals, like StarKist’s, also involve updating and refreshing the mascots, songs, slogans and other venerable ad elements.” (Stuart Elliott, NYTimes.com)
“Light Bulbs” – Chris Jordan (2008)
Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).
J340 Principles of Advertising 
I think this is a really good way of bringing back successful ad campaigns from the past. Most of todays adults will still remember those commercials for products that they used to buy, but may have drifted away from over the years. If today’s parents start to be aware of the product again, their buying habits may be passed down to their children and the younger generations.