Designing the Perfect Blockbuster Movie Poster

Designing the Perfect Blockbuster Movie Poster - AdWeek“You think you just randomly ended up in that movie-theater seat watching things explode? No, that was the end result of a meticulously crafted propaganda campaign by the movie studio, utilizing all the persuasive powers of graphic design.” (Tim Nudd, AdWeek)

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6 Responses to Designing the Perfect Blockbuster Movie Poster

  1. Casey Winkler says:

    This was a very interesting infographic but as a student, it was also very informative and a valuable learning tool. It’s impressive the amount of detail that goes into each one of these ad campaigns. It seems as though it’s more important to get viewers into the theatre rather than convey the story-line of the film. I also found it very interesting how each one of these posters was broken down, from the mood of the ad, to the colors, to the intention of it’s message.

  2. Dane says:

    I remember watching a show on Spike called bar rescue and it described how an arrangement of the menu can increase or decrease profits due to how well your most profitable items are presented. It’s pretty obvious that a considerable amount of thought and research went into the development of these ads and ads concerning everything else. However I personally am never convinced to watch a movie by any advertisement probably due to my awareness of their strategies.

  3. Ben Butterfield says:

    Looking at the top selling blockbuster movie posters of 2011 made me think about the power of graphics and color to convey different moods and emotions. For example I noticed that bright colors were often used for more comedic and cartoon films, while the darker colors were used for more mysterious, dramatic or action packed films. Additionally it made me think about the way that photographs can be used in advertisements and the way that existing star power can be translated to various products. For example a movie star may have a fan base from another project that will buy tickets to a movie they may not normally see simply because that star is in the film.

  4. Ryan Hagen says:

    After looking at the top movie posters of 2011 I was able to see a lot of similarities between them. One thing I noticed, that was in almost every poster, was that there was a central focus either pointed out by a “V”, long lines or a close up. The more I looked at these posters the more I saw how the designers used these “V’ shapes, long lines and extreme close ups to draw viewers into focuses on one specific thing about the poster, usually a main point of the movie. Another aspect of these posters that I noticed what the use of colors and what they represent. In almost every action movie the main color scheme was dark and mysterious, whereas in romantic movies and children movies the color scheme seemed more reflected happiness and joy. After seeing these commonly looked over aspects of movie posters I was able to understand just how much time, planning and effort goes into making a movie poster.

  5. As a person who regularly goes to the movie theaters, it’s surprising how little I noticed about the posters themselves before reading the infographic. Posters are either effective or ineffective, and it is interesting to see the similarities in movie posters among those films that did well in the box office. I was also surprised to see that 86% of movie posters use all caps in their font schemes. It is a subtle way to draw attention to the poster itself and from other posters that may be in the same area. I will be paying more attention to the details of movie posters the next time I visit the theater.

  6. J Scheifla says:

    I’m afraid I’m going to have to break the trend here by saying that this is one of the worst, least informative infographics I have ever seen. While it may teach us something about design trends in the “poster departments” of the major movie studios (where uninspired graphic design seems to be in vogue), the implied correlation between the aforementioned design trends and box office success is laughable at best. To put it simply, correlation is not causation.

    The most telling statistics?

    80% of the posters shown are for sequels of wildly successful franchises.

    80% of the films are fantasy/sci-fi oriented.

    100% of the posters shown are for films based on pre-existing work.

    2 based in the Marvel comic book universe.
    1 is a reboot of a film franchise from the late 60s / early 70s, which was itself based on a book.
    2 sequels of film franchises (the fourth and eighth film, respectively) based on young-adult fantasy novels.
    1 sequel of a film franchise (the third film) based on a children’s cartoon from the 80s.
    1 sequel of a film franchise (the fourth film) based on an amusement park ride (?)
    3 sequels of original film franchises.

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