Rory Sutherland @ TED

Since we didn’t get a chance to discuss Rory’s TED Talk in class, I wanted to repost and give you a chance to comment.  What was the most interesting part of the talk?  What rang true for you?  What didn’t ring true?  Where does value come from?

Feel free to comment on whatever you’d like (but with any other post, makes sure not to repeat someone who previously commented).

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3 Responses to Rory Sutherland @ TED

  1. Casey Winkler says:

    Sutherland’s piece on “tinkering with perception” was a part I found to be very interesting. Frederick the Great of Prussia altered the image of potatoes by making them the “royal vegetable”, and by altering the image of the potato, it was rebranded in Prussia and peasants again demanded the vegetable. Also, the piece on “Diamond Shreddies” was nothing short of hilarious. Sutherland says value is created by the image something has and through poetry, which “makes new things familiar and familiar things new.”

  2. E Ford says:

    I watched this again last night at the link from Red Spider. I find Sutherland’s points very thought provoking. His economists view of intangibles worth and their role in our future is spot on. My macroeconomics textbook mentions economists David Blachflower and Andrew Oswald, who develped a scale to quantify happiness. They calculated a stable marraige to be worth $100,000 a year in terms of equivialnt satisfaction. I really enjoy the notion thet I can become richer by simply shifting the emphasis on what I believe to be valuable.

  3. Eli Bovarnick says:

    Watching this video there were two distinct parts that stood out to me. First, was the idea that as Sutherland says, “all value is actually relative, all value is perceived value.” The example of the orange juice street vendors in Buenos Aires charging an additional peso for the same product with a more familiar name to tourists was, I thought, absolutely brilliant. This example proves Sutherland’s point about how the real monetary value in a product is subjective and depends on how the consumers perceive the value of that product. The other idea which caught my eye was how people inherently want to use their money in ways beneficial to their prolonged success (saving and investing) but that we would be much more likely to achieve this goal if the opportunity for saving our money was more easily accessible to us on a routine basis. Sutherland talks about this idea in correspondence with his example of the big red button. He also describes how cell phones are so valuable because of their function as a constant “big red button” in our daily lives.

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