Welcome to J340 Principles of Advertising

This blog will house all of the content for the course, so be sure to check it everyday.

Before the first class, you should do the following:

  • Take the pre-term survey.
  • Read through the syllabus, assignments, and calendar (menus above); print them if you’d like.
  • Get a copy of the textbook.
  • Watch the TED Talk by Rory Sutherland below.

See you on April 3…


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