Angry Women Is Not What Dr Pepper Ordered

“Men don’t like being made to feel self-conscious about their purchases, and women don’t like being excluded, the findings indicate. ‘The campaign appears to have driven women’s perception of Dr Pepper down, which may have an adverse effect on the overall brand’s sales of a product like Diet Dr Pepper,’ according to Ted Marzilli, senior vice-president and managing director of BrandIndex.” (Quentin Fottrell, Wall Street Journal)

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