Breathtaking Moments: Newport Cigarette Ads Past & Present

“…mounting regulations steadily cut off creative options for cigarette ads, most brands have moved from “high-involvement” to “low-involvement” themes—in other words, to ads that don’t seem to have much to do with smoking. What’s interesting is that when it comes to Newport, that’s the strategy that seems to have been at work all along, as both of these ads demonstrate.”

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