Books Are No Longer An Ad-Free Zone

BOB GARFIELD:

There is a quid pro quo that I guess we’ve all grown used to about accepting ads as the price of getting freer subsidized content, but I – I don’t know that it extends to books. It feels just somehow, oh, I don’t know – icky.

BRIAN ALTOUNIAN:

I wouldn’t want to be in the middle of a chapter of Girl with the Dragon Tattoo and have an ad pop up intrusively. However, I do think if done appropriately and done subtly and done in a way that does make aesthetic sense and doesn’t interrupt the flow of the reading experience, I think the trade off of having access to a broad selection of content is worth having advertisement component.

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