Instead of rushing through some notes on digital advertising today in class, I’m posting just a few slides (with links) to get you thinking about thinking about what’s been done before with online ads and promotion. Along with the chapter from the textbook, this should give you enough info for our introductory class.
We’ll use the second half of class today for group meetings and final preparations for the presentations. I will be available in class if you have questions. I will also check as many Idea Books as I can in-class, so please bring yours if you didn’t submit it yesterday.