Idea Book #5 – Looking Back; Recreating the Brief

Find a print ad that you think is particularly creative (it could even be one you find in the textbook).  Cut-out, copy, or print the ad and include it in your Idea Book.

What is the SMIT?  How and why does it work?

As best you can, reverse engineer a creative brief for the ad.  Use the brief on page 53 as a model.

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