Thanks to David L. for passing these along…
I personally thought these ads were hilarious. I see guys like this all the time at the gyms back home. The stereotyping was only a little bit offensive in the ad where the guy can barely tie his shoes. As a student athlete, stereotyping of myself and teammates happens all the time and it does become redundant and annoying. These ads may make the general public laugh and pokes fun at body builders, but it may cause the “gym rats” to seek another fitness center due to negative feelings about the company after viewing the ad. I’m not sure if I’m the only one who feels like this?
These ads made Planet Fitness seem a bit elitist, or only for people who are intelligent and not obnoxious, which seems to also mean they cannot be buff. The stereotypes were over the top, so they could be thought of as offensive but they are also somewhat unrealistic. I guess the effectiveness of the ads and the determination of whether or not the ads are offensive would lie in the target audience. Some men who are built and like to work out may be offended by these ads, but if they are directed at white collar works with desk jobs who are working out to lower their chances of heart disease then they could be found humorous and attract clients. One positive of these ads is that they do not feed into the idea that all men must be built/toned because in these commercials it does not make for a perfect or more attractive man.
I don’t think this ad works. Why would a gym want to openly show that thy choose to exclude the type of people that most likely spend most of their lives in their facilities?…this stereotype might work better for another company, but not for this one. I can see this being offensive to a lot of people who would actually be most interested in attaining a gym membership. They are funny, don’t get me wrong, but I don’t think this ad is working the way the company wanted it to.
I think the ads do a good job of reaching a very specific target audience– “regular” people who might not be that fit or that athletic and people who would probably like to work out, but maybe are prevented from doing so because they’re uncomfortable with the particular type of person they associate with a gym. This ad is interesting to me because it does make fun of people who would typically be associated as those who “go to the gym,” and it could seem offensive to those people or others, but I think that might be the company’s goal. They’re trying to portray themselves as a different type of gym without the meat heads/gym rats, and with the exaggerated characters, they draw in people intimidated or annoyed by gym-goers and at the same time probably push away a typical gym’s audience.
I’m sure these ads aren’t too great for actual body builders and athletes who resent being stereotyped unfairly, but they are pretty funny and do a pretty good job of reaching a very specific audience.
I really enjoyed this commercial it put a comical spin on an aspect of manly hood that is often taken to seriously. Although this that comment said i find it really interesting that because its making fun of men it is funny if it were a women being sexy for planet fitness it would automatically be thought of as something offensive. When the ties change it makes you realize just how much these three commercials are dipping into stereotypes (although over exaggerated)
These ads were hilarious especially the one with the peck dance. I think these ads are inappropriate for people who do a lot of heavy lifting, they make heavy lifters seem like there dumb and not very intelligent, i know a lot guys who are that big but are very intelligent and just like to work out. This ad i Think would cut a lot of business out for heavier lifters because it offends them even though these were hilarious.
Plant Fitness has a specific target audience in mind, as Ellie mentioned, but instead of the regular, I think it is more of a younger middle class regular gym goer. The comedy spin in the first one is quite hilarious and effective because although it is showcasing an African American man, the commercial is not specifically pinpointing a trait that is wrong with him; however, the second and third one offer room to be taken as offensive because one is signaling out “dumb gym rats” and the other is signaling out blue collar job stating that their facilities are free of such characters, ensuring a higher class and a more intelligent atmosphere. Although the commercials can be found offensive, I don’t think they are overly malicious and do get the message across to the target younger and richer demographic.
These were definitely grabbing ads. Inventing personalities like these muscle men is a great idea to begin an ad campaign. In this though is it inventing a personality for people to relate to or relying on old stereotypes of the stupid large man. I think that if the material is inoffensive then its great. Even someone who was a muscle would unlikely relate to this.
I think these ads work very well. Stereotypes are really tough though, and they kind of go on a case-by-case basis as well as a person-to-person basis as to whether they’re offensive, but if you can use them without being overly offensive then I think that they can sometimes work pretty well. I think that a big deterrent to many people considering gyms is that they feel like they’ll be overshadowed by these types of people and that they’ll make them look bad. By making caricatures of these types of people, they express that those people aren’t the norm at this gym. While it may have the downside of offending a few big, buff guys, it seems to be an extremely effective ad for guys that are a little on the weaker side and want to buff up without feeling like a weakling every time they go to the gym.
The black guy in the first ad wasn’t even writing. I guess your can’t write when you flex your pecs. I thought this was funny. I don’t think anyone would have found these ads offensive. It was clearly that they are all trying to make a joke. Also this gym is clearly targeting guys that aren’t into heavy weight lighting. Without any sound they aren’t offensive at all. The pecs guy was creepy, but I found the others guys to be funny. That one guy could lift that nerdy guy on the machine. I hope no one takes them seriously. They used extremes to point out what kind of company they are and who you won’t find at their gym. I look at those guys as idiots not because they have muscles, but what they say and how they show them. It really depends on the person, but anyone could have an experience with someone like that. They didn’t have to have muscles, but are full of themselves.
I thought these ads were funny and I did catch myself laughing, however it does play on the “dumb athletes”, which i personally find offensive. Although im not professional at all at a sport, in high school those stereotypes were made a lot, and i think they still are very present in our media.
I personally think these ads are funny, and not meant to be offensive just a different approach. As everyone has mentioned, they are specifically targeted. I have not seen these before and wonder as far as placement, when, where and what stations these would be played on. Obviously, near where these gyms are, but I am curious as far as the target audience, what shows these were planned to run on.
I didn’t think these ads were very funny, but they were consistent. Maybe the SMIT was, “Work out with real people”. I am not a gym freak, but I hate going to a gym and having all of the muscle builder type guys taking up all the space because they feel entitled.
This was hilarious to me just because I have seen people like this. i feel these ads only cater to a certain audience, but I could see if people could get offended.
Although these ads are a little funny, i do think advertisers go too far sometimes with stereotypes and the amount of it they put in their ads. But everyone is familiar with stereotypes so it is somewhat a good way to get the message across
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