Idea Book #3 – Personal Branding Timeline

Track brand consumption and loyalty across a consumer’s lifespan—and you’re the consumer:

  • Create a map that moves across your life at 5-year increments, beginning with birth and ending with one’s current age.  The last increment might be less than a 5-year gap.  For each stage generate a list of the brands you associated with that time of your life.
  • After each brand write two statements: 1) what that brand meant to you then, and 2) what it means to you now.
  • Find one ad that you remember from childhood (i.e. made an impression and has stuck with you).  If a print ad, put it in your Idea Book.  If a video ad, find it online and indicate the appropriate keywords.


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