Idea Book #2 – Ethics

Find a print ad that you find “ethically questionable”.  Use bullet points to talk through the ethical angles of the ad.  Be sure to focus on the ad and not the product itself (i.e. not “drinking is bad and shouldn’t be advertised,” but “an ad like this promoting alcohol should not be targeted to minors”).  Comments may address the target audience, content, placement, or other concerns of advertising.

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