Why Ads Grab You More on Facebook Than on TV or the Web

Forbes

Graph: NeuroFocus

“Ultimately, according to NeuroFocus CEO A.K. Pradeep, it’s the faces on Facebook that are driving that kind of engagement. If Facebook can continue to leverage that advantage without annoying users with the intrusion, it may well end up justifying the breathtaking $100 billion valuation its upcoming IPO apparently will sport.” (Robert Hof, Forbes)

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