NBC Shows Tops In Product Placement

“The Peacock network has four of the top 10 shows in terms of product placements, according to new figures from Nielsen. It has the No.2 reality show, The Biggest Loser, which had 533 occurrences of product placement during 2011. It also had the No. 1 scripted show in terms of product placement in Friday Night Lights, which was No. 8 overall. Other NBC shows in the top 10 were The Celebrity Apprentice at No. 3 with 391 occurrences, and America’s Got Talent, with 220 occurrences, good for seventh place.” (Jon Lafayette, Broadcasting & Cable)

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