“The ads seem derivative by design. ‘They may be fake,’ said Lisa Mirchin, an advertising consultant, and the veteran of a number of glamour campaigns, ‘but they are so beautifully and hilariously clichéd, they could very well be real.'” (Ruth La Ferla, NYTimes.com)
“Light Bulbs” – Chris Jordan (2008)
Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).
J340 Principles of Advertising 