The Real Story Behind Apple’s ‘Think Different’ Campaign

”Lee and I flew to Cupertino to play the spot in person to Jobs. Only the three of us were in the room. We played the spot once, and when it finished, Jobs said, ‘It sucks! I hate it! It’s advertising agency shit! I thought you were going to write something like ‘Dead Poets Society!’ This is crap!’  Clow said something like, ‘Well, I take it you don’t want to see it again.’ And Steve continued to go on a rant about how we should get the writers from ‘Dead Poets Society’ or some ‘real writers’ to write something.” (Rob Siltanen, Forbes)

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