The Case For Girls

The Case for Girls

Illustration by Carin Goldberg

“A 2011 Gallup poll revealed that if American men between the ages of 18 and 49 could have only one child, 54% would want a boy; ‘no preference,’ at 26%, beat out girls, who rated a measly 19%. According to the same poll, women don’t have a preference; but since it takes two to tango, as the song goes, that makes for heavy pressure in favor of ‘a masculine child,’ as Luca Brasi so eloquently put it in The Godfather […] That’s why, as a thought experiment, Fast Company asked some top advertising, marketing, branding, and digital agencies to make the case for baby girls in the language of the global consumer. (Anya Kamenetz, Fast Company)

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